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Season 2 Episode 6

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The Female Contraceptive LUWI

LUWI (pronounced loowee)  stands for “Let Us Wear It” and is an ultra-thin, hormone-free, chemical-free, new form of contraceptive and sexually transmitted infection (STI) protection made for women.

Launched in London and quickly becoming the preferred type of birth control that you need to know about! Our goal is to reach more women and let them know they can #beincontrol of their sexual health while also enabling a better experience than condoms for both partners. #ladylike #mindblowing

Until LUWI, women have had to rely on a man to wear a condom. NO longer. LUWI gives women the ability to be in control of their protection and address the problem that condoms can be disruptive to feeling good leading many men to be unprotected despite STI/STDs reaching epidemic levels. “Until now, sexual health options have not kept up with the modern woman,” noted Lisa Kinsella, Founder of LUWI.

Condoms are tight covers that are only usable at a specific moment, LUWI can be inserted up to eight hours before it is needed and protectively rests inside a woman for a natural, pleasurable experience. LUWI acts as a lining to prevent contraception and sexually transmitted infections and diseases. According to independent efficacy tests LUWI is more protective than a condom, and has a .1 percent breakage rate, compared to a 3.1 percent breakage rate of condoms.

Condoms require women to outsource their sexual health; LUWI exists to change that NOW. Experts estimate that there are more than 150 types of condoms in the global consumer market – none that are made for a woman. Order at use promo code “wearthepants”.

If you’d like more information about LUWI send enquiries to Consumers can order online at with promo code PHARMACYBIZ for 20% discount.

Lisa Kinsella

More About Diagnosis

Lisa Kinsella is the Founder & CEO of LUWI (stands for Let Us Wear It). LUWI is the opposite-of-a-condom made for women. Following a breast cancer diagnosis, divorce and reorganization of her life, Kinsella followed the advice of physicians to avoid contraceptives with hormones.


The mother of two was seeking a pill or device that would be effective at preventing pregnancy and sexually transmitted diseases. She soon discovered there were no women centric options on the market. She created LUWI, easy to use, hormone-free, latex-free protection that when inserted ahead of time becomes nearly undetectable. She and her team are on a mission to give women the power and agency to control their own health. Available in Europe today via and coming soon to the US.

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